Dezeen Magazine

Christian de Portzamparc wraps Dior flagship store with "resin shells" in Geneva

Six interweaving "petals" encase the facade of Dior's store in Geneva, Switzerland, which has been designed by Pritzker Architecture Prize-winner Christian de Portzamparc.

The Dior store's expressive facade elements echo those of its Seoul flagship store – also designed by French architect De Portzamparc – that similarly draws on fabrics used for Dior's creations.

Exterior view of Dior flagship store in Geneva
Six interweaving "petals" wrap around the store's facade

"The voids between the petal-shaped shells let in natural light and sculpt the space," De Portzamparc told Dezeen.

"This circulation of light creates a dialogue between inside and outside," he added. "At night, the flagship becomes a great urban lantern, with interior lighting filtered through the petals."

Exterior view of store by Christian de Portzamparc
Display cases line the facade at street level. Photo by Serge de Portzamparc

The facade elements rise up from the building's base widening at their centres before tapering towards the building's roof.

Behind them, floor to ceiling openings wrap around the building – revealing the building's six floors and providing views into the interiors. Additionally, a series of display cases decorate the facade at street level.

Inside, the spaces were finished with neutral-toned surfaces and wood panelling, which is set off by the colours and patterns of Dior's spring-summer 2024 collection.

Built in display cases fitted with sleek shelves and glass cabinets line the interior spaces and are illuminated by gallery-style lighting fixtures.

Plush seating decorates the boutique's interior and is coupled with consoles made by Berlin-based Stefan Leo Atelier and tables by Anglo-Brazilian designer Hamrei.

Store interior at Dior flagship by Christian de Portzamparc
Neutral-toned surfaces and wood panelling feature on the interior

"The boutique offers a contrast worthy of European Baroque, with a pure, rounded exterior and an interior of quasi-artistic profusion," De Portzamparc said.

"The aim was to bring as much natural light as possible to the interior of the boutique, but also a certain light to the city of Geneva."

Room interior within Dior flagship store in Geneva
Floor to ceiling openings wrap around the building

De Portzamparc was awarded the Pritzker Prize in 1994 and became the first French architect to receive the prestigious architecture award.

Other recently completed flagship stores include a marble "immersive experience" for APL's flagship store in New York City and Huawei's store in Shanghai with a "petal-like" facade.

Other fashion brand stores that have recently opened include a "sensual" boutique in Milan designed by Vincent Van Duysen for fashion house Ferragamo and a boutique decorated with hand-painted murals by Cúpla for fashion brand Rixo in central London.

The photography is by Jonathan Taylor unless otherwise stated.

More images

Dior flagship by Christian de Portzamparc. Photo by Serge de Portzamparc